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They call this “the deluge problem.”Both Web entrepreneurs and armchair sociologists will tell you that women are different.Despite our commitment to baseline feminist ideals, most of us don’t like to be relationship aggressors. ” I ignore it and return my attention to the sea of forty-five-year-old men with usernames like “Drunky.” Anyone worth messaging in here? I’m seeing so many men with questionable facial hair that I double-check my profile to make sure that I haven’t accidentally indicated a preference for goatees. I scream and toss the phone to the other end of the couch, as if this action will repel the men within it.I don’t have much time to think about it——because two new messages arrive in the chat window. Even though I know these men can’t see my exact location, I feel cornered, overwhelmed.Sure, they can try to focus-group their way out of the problem, but if an app for “straight” people is to get anywhere close to Grindr’s level of success, women have to not just join out of curiosity. Men are slightly overrepresented among dating-service users, according to a 2010 Duke University study, and when it comes to apps, men tend to be more willing to use location-based dating features.On either platform, they’re far more likely to use the services aggressively.This might not seem like a big deal, until you consider one read on why Grindr has been so successful: the app has a “for us by us” appeal to gay men.But when it comes to heterosexual-dating technology, all-male co-founders represent the wants and needs of only half of their target audience.

Where only women can make the first move.”The result is a ham-fisted site called Checkhimout.com, on which women are “shoppers” and men are “products.” Only women can initiate contact, though men can “favorite” profiles.

Rolland says that fifty-nine per cent of their users are women, and I decided to join their ranks to “shop” for myself.

The site suggested I check out “products” as far away as Vancouver.

But you wouldn’t know it by looking at the founders of every major dating start-up.

From the Web-based heavy hitters like Ok Cupid, e Harmony, and Plenty of Fish on down to newer apps like Skout, How About We, and Meet Moi, they’re all developed by men.

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