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As America moved headlong from the Victorian to the modern age, a new image for women developed, symbolizing the changing times.According to leading magazines and periodicals of the time, the modern woman was vigorous. This was an unprecedented break from the rigorously controlled physicality prescribed for the ideal 19th century woman, with its emphasis on delicacy and fragility.By 1921, East Coast newspapers were looking for ways to increase their circulation.Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.Over the years, Miss America has continually made a difference in people’s lives through her charitable and community service endeavors, using her national platform to educate millions of Americans on important issues facing society.
In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.With no rule barring her participation, she finished as a runner up.But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.