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And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.
“This isn’t necessarily a tech problem, this is a society problem,” she says.
“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.
“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.
Still, Wolfe insists she’s not trying to beat Tinder at its own game.
On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.
“You swiped right in your head just now,” she says.